Post by account_disabled on Dec 23, 2023 18:11:09 GMT 8
This is the complex of companies that exist for distribution to occur, including agents , retailers and wholesalers . The difference between them is in the number of intermediaries between the producer and the end user. direct channel Direct distribution occurs when the producer or manufacturer is solely responsible for delivering their product or service, without the participation of intermediaries being necessary . Examples: factory stores, service providers, such as dentists, hairdressers, etc.
Short channel The short channel has only one intermediary Special Data in its process: manufacturer - retailer - final consumer . Examples: automobile stores, hypermarkets, bookstores. long channel This channel is made up of at least four levels: manufacturer, wholesaler, retailer and consumers, although many more intermediaries can intervene distributors, stockists, resellers, commercial agents, etc.. This type of distribution is the most common means of most consumer products . Examples: supermarkets, traditional stores, food galleries.
Choice of distribution channel You agree that selling dairy products and electronics are not the same, right? Well, there is a lot to consider: transportation, storage, distribution intensity, consumers, and the list goes on. Therefore, the projection of a distribution channel must consider some factors: Evaluation of the real market composed of people or organizations that have a need for a product or service, have the money necessary to cover it and the willingness to spend it and potential public that does not consume the product or service.
Short channel The short channel has only one intermediary Special Data in its process: manufacturer - retailer - final consumer . Examples: automobile stores, hypermarkets, bookstores. long channel This channel is made up of at least four levels: manufacturer, wholesaler, retailer and consumers, although many more intermediaries can intervene distributors, stockists, resellers, commercial agents, etc.. This type of distribution is the most common means of most consumer products . Examples: supermarkets, traditional stores, food galleries.
Choice of distribution channel You agree that selling dairy products and electronics are not the same, right? Well, there is a lot to consider: transportation, storage, distribution intensity, consumers, and the list goes on. Therefore, the projection of a distribution channel must consider some factors: Evaluation of the real market composed of people or organizations that have a need for a product or service, have the money necessary to cover it and the willingness to spend it and potential public that does not consume the product or service.